“...a rare glimpse into the shooting of commercials that use real people. The kind of people that live next door to you, rather than professional actors. When you see them talk about a product in a commercial, do they tell it like it really is? Why don't you judge for yourself...”*
“Oh no, Mrs. Burke! ...I thought you...you were Dale!”
LIFE magazine ad, circa 1968. Captions: Exercise and the right kind of foods, like a Post Grape-Nuts ® breakfast. It helps you stay in good shape. Fills you up, not out.
Left: Dale Burke 19 years old; right: Mrs. Caroline Burke Phoenix, Arizona Mother of three