Burke Family Grape-Nuts® TV Commercial, 1968 - 70 

“...a rare glimpse into the shooting of commercials that use real people.
The kind of people that live next door to you, rather than professional actors.
When you see them talk about a product in a commercial,
do they tell it like it really is? Why don't you judge for yourself...”*

multi-media/video * photos * pop culture archives * remember these? * history * messages

“Oh no, Mrs. Burke! ...I thought you...you were Dale!”

LIFE magazine ad, circa 1968 - Click to enlarge

LIFE magazine ad, circa 1968. Captions: Exercise and the right kind of foods, like a Post Grape-Nuts ® breakfast. It helps you stay in good shape. Fills you up, not out.
Left: Dale Burke 19 years old; right: Mrs. Caroline Burke Phoenix, Arizona Mother of three

MULTI-MEDIA/VIDEO

Burke family POST GRAPE-NUTS ® TV commercial
(NEW! Highest resolution**):

Burke family POST GRAPE-NUTS ® TV commercial
(35mm film-to-digital transfer from Burke's archives. View on YouTube and read great comments!):

SPECIAL VIDEO FEATURE - The making of the Burke commercial, from “THE FAMILY NEXT DOOR - Real People in Advertising,” Benton & Bowles, Inc.'s documentary, 1968:

Mrs. Caroline Burke, documentary still Benton & Bowles, Inc.'s documentary Dale Burke, documentary still

LIFE magazine ad, 1968 LIFE magazine ad, August 15, 1969

 

 

PHOTOS by BENTON & BOWLES, ON-LOCATION

Dale and Caroline Burke, poolside

 

 

POP CULTURE REFERENCES TO THIS COMMERCIAL

“In my mind, I always dreamed of the day I would have teen-agers.
Young boys would pinch me in the swimming pool and exclaim, ‘Gee ma'am, I'm sorry. I thought you were your sensuous daughter, Dale.’”

Doubleday and Co. Garden City, New York 1971

Channel Chuckles © Bil Keane - Click for more Channel Chuckles!

 

REMEMBER THESE?

  • “Saturday Night Live” sketch with Dan Aykroyd & Jane Curtin in bed? [availability unknown]
  • Johnny Carson jokes on “The Tonight Show”? [availability unknown]
  • “Laugh-In” sketch with Goldie Hawn and Teresa Graves? [availability unknown]
  • Jokes on “The Carol Burnett Show”? [availability unknown]
  • “Jimmie Rodgers Show” sketch? [availability unknown]

If you can assist us in locating these or other resources, kindly write to: Burke Family Archives

 

 

HISTORY, MORE PHOTOS, PRINT FEATURES

 

 

MESSAGES & LINKS

Write to us! Burke Family Archives

 

POST Grape-Nuts®, circa 1968

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*Narration from, “THE FAMILY NEXT DOOR - Real People in Advertising” - 1968, Benton & Bowles, Inc. documentary
**[With permission] DMBB45044, AdViews Digital Collection, John W. Hartman Center for Sales, Advertising & Marketing History, Duke University Libraries
POST GRAPE-NUTS ® is a trademark of KF Holdings

© 2002 Burke Family Archives